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Still Ignoring Your Mobile Visitors? At What Cost?

Businesses can't afford to ignore mobile visitors.
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Do you sleep with your smartphone next to your pillow?

Don’t laugh. Ridiculous as it may sound, a study by Stanford University found that 75% of iPhone users take their phones to bed with them. In the same study, 67% of respondents said they were more likely to leave their wallet at home than their iPhone. And more revealing still, is that 87% of Android users admitted to using their mobile device on the loo!

Deloitte’s wittily-titled report: Mobile Consumer 2015: The UK cut: Game of Phones, is quick to point out that 76% of UK adults now owns a smartphone and “collectively, UK consumers glance at their smartphones over a billion times every day.”

As an ambitious business owner, if this latest ‘intelligence’ doesn’t translate into an urgent need for your website to be mobile-friendly, then frankly, we don’t know what does.

Earlier this month, the team at Orange and Blue conducted a survey of our own. We looked at 100+ small businesses, charitable and not-for-profit organisations within Oxfordshire – just as an example . We found that two thirds of these organisations do not yet have a mobile-friendly website.

94% of top UK advertisers have invested in a mobile website

Last week it was revealed that 94% of the top 50 UK advertisers have invested in a mobile website and a Campaign ad announced that within 18 months, mobile browsing is set to overtake desktop. In the case of certain retail platforms, this has already happened. In 2014, Shopify reported that mobile accounted for 50.3% of its ecommerce traffic.

Smart business owners will recognise the significant benefits of going mobile now while your competition are mulling over their options. Not only will Google include your business or non-profit in its mobile listings, but you’ll be able to connect with your clients and customers 24/7 wherever they happen to be online, be it from the comfort of their pillow, or occupying the ‘smallest room’!

ORANGE AND BLUE

If you’re thinking a mobile-friendly website is way out of your budget, we have some great news for you. Orange and Blue websites start at just £50 per month and every ‘Solutions’ package is mobile-friendly from the beginning!

Oh and by the way, we never use templates in our web designs - every website we create is designed exclusively for you with your clients and customers in mind.

So what are you waiting for? Call us today on 01865 590515 for a no-obligation chat and let Orange and Blue help your business steal a march on the competition.

AUTHOR

Jan Jordyn with 'brick' mobile

Jan Jordyn

Our Content Manager, Jan Jordyn, assures us that she would never take her smartphone to bed with her. (Mind you, we're not convinced that 'brick' she carries around with her qualifies as a smartphone!)

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