If your website doesn’t look good on mobile, then neither will you – sorry to be blunt! In this ‘age of the mobile consumer’ every business owner who is serious about outsmarting the competition will need to provide their customers and clients with a superior mobile experience; one that puts their rivals firmly in the shade.
First impressions really do count when it comes to effective web design – and even more so when it comes to mobile engagement. Not only will your mobile website design need to be easy on the eye, fast-loading and provide a first-rate user experience, but you will need to create a memorable mobile marketing experience for your visitors to encourage them to engage and interact with your brand.
Mobile Website Design that Satisfies Your Most Demanding of Visitors
As if you hadn’t already guessed it, today’s mobile consumers are a pretty demanding bunch! If they can’t find what they’re searching for right away, then they don’t tend to hang about for long.
And that’s fine, because with a little advanced planning and forethought, you can achieve success with mobile marketing.
An effective mobile marketing strategy is what will set your business apart from the masses. So let’s consider the ‘how’, ‘where’ and ‘why’ of mobile devices in order to devise the perfect mobile marketing strategy for your business.
- We use mobile technology to connect and engage: When we pick up our smartphones it’s to chat, text, or interact with an app.
- The sheer portability of ‘mobile’ makes the smartphone our closest friend wherever we go. We feel lost without it, (socially disconnected). Only this week a survey by the Nationwide Building Society revealed that: “58% of people could not go for longer than a day without checking their phone, while only 28% could not go for more than 24 hours without speaking to their partner”. Ouch.
- Why has mobile become such a prominent force in our daily lives? Quite simply, ‘convenience’. The internet never sleeps which means there are more opportunities than ever before for us to tap into a connected world 24/7 via our smartphones. And the majority of us do exactly that it seems.
Why Your Business Needs an Effective Mobile Marketing Strategy Now
The marketing maxim: “be where your customers are” could have been created for today’s mobile consumers. Right now your potential customers or clients are searching for your business on their mobile devices.
And if they can:
Does their first impression of you and your business do you justice?
(For example, do your prospects need to ‘pinch and pull’ your content to make the text legible? If so, then your site is not mobile-friendly.)
If your response to any of the above questions is “no”, or “I don’t know”, then it’s time to do something about it.